I’m a design leader who fosters collaboration and innovation, guiding teams to transform sketches into meaningful visual experiences.

Projects in my portfolio are password-protected to honor client confidentiality.
Access can be provided upon request.

Designing for curious creatures since 2003

Some highlights include…

  • 2017-Present

    As a Principal Experience Designer, I lead large design and build cases for clients in Healthcare, e-Commerce, and Industrial Goods. I’m a design systems and HiFi expert, leading our teams to bring to life App and responsive Web experiences.

  • 2009-2017

    As a Senior Designer, I used human-centered design expertise to tame complexity and solve complex problems for organizations looking to digitally transform.

  • 2005-2008

    As Design Director, I led print, web, and merchandise design projects for this custom motorcycle shop carrying on Indian Larry's legacy of building quality New York City choppers.

  • 2003-2004

    I joined Team Gericke as a Design Intern and then remained on board once the internship was complete. Projects included print design, identity development, and signage.

  • 1999-2003

    I hold a Bachelor of Fine Arts from Pratt Institute and was honored with the Certificate of Excellence for Outstanding Merit in Graphic Design upon graduation.

Publications

Projects that I’ve contributed to can be found in these publications

  • Pentagram: Living By Design – by Adrian Shaughnessy

  • Graphic Life: Celebrating Places, Telling Stories, Making Symbols – by Michael Gericke

  • Pentagram – published by the Pentagram partners

  • Easyriders, Barnetts, Full Throttle, Cycle Source, and American Iron magazines – via Indian Larry Legacy