Summary
Principal Experience Designer with 23+ years of experience creating, shipping, and scaling digital products, design systems, brands, and customer experiences. Combines deep expertise in visual design, interaction design, UX, accessibility, and design systems with executive-level product and business leadership. Proven track record leading enterprise-scale platforms while maintaining a relentless focus on craft, usability, typography, visual hierarchy, and implementation quality.
Experience
Boston Consulting Group (BCG)
Principal - Experience Design
Jul 2022 - Dec 2025 – Pittsburgh, PA
Led enterprise-scale experience design engagements across healthcare, e-commerce, and industrial sectors, shaping product vision from strategy through high-fidelity execution
Directed design systems programs including component libraries, interaction standards, accessibility guidance, and governance models
Partnered with engineering and product leaders to raise implementation quality, usability, and consistency across complex digital ecosystems
Mentored multidisciplinary design teams and established design review practices that elevated craft, collaboration, and delivery quality
Lead - Experience Design
Jan 2019 - Jun 2022
Defined scalable UX frameworks, interaction patterns, and visual systems across multiple client programs
Led end-to-end product design efforts including discovery, information architecture, prototyping, visual design, and validation
Established reusable design assets and systemized UI patterns that accelerated delivery and improved consistency
Senior UI Designer
Jul 2017 - Dec 2018
Designed high-fidelity enterprise interfaces with a focus on interaction quality, responsiveness, accessibility, and visual polish
Contributed foundational components and standards used within broader design system initiatives
MAYA Design
Senior Designer
Mar 2017 - July 2017 – Pittsburgh, PA
Delivered UX/UI, branding, and front-end solutions across multiple industries
Designer
Nov 2010 - Mar 2017
Designed digital and brand experiences for clients including enterprise and public sector organizations
Freelance Designer
Aug 2009 - Nov 2010
Supported design initiatives across UI, branding, and development projects
AIGA Design
Director of Speaker Series
2008 - 2010
Board Member, AIGA Pittsburgh.
Organized and led speaker programming for the Pittsburgh design community.
Landesberg Design
Designer
Apr 2008 - May 2009 – Pittsburgh, PA
Delivered print and signage design for institutions including universities and cultural organizations.
Indian Larry Legacy
Design Director
Jan 2005 - Apr 2008 – Brooklyn, NY
As Design Director, I led print, web, and merchandise design projects for this custom motorcycle shop carrying on Indian Larry's legacy of building quality New York City choppers.
McDevitt Group +
The Apartment Creative Agency
Designer
Nov 2004 - Dec 2005 – New York, NY
Started at the McDevitt Group and then continued at The Apartment when the teams merged. Worked across branding, packaging, and digital design for major global clients.
Pentagram Design
Designer
Dec 2003 - Nov 2004 – New York, NY
I joined Team Gericke as a Design Intern and then remained on board once the internship was complete. Designed identity systems, signage, and print work for major institutions and organizations.
Freelance Work
Actual Size 2010
Thinktiv 2009
Apple 2008
Wall-to-Wall Studios 2008
Ignition13 2008
Digital Pulp 2003
Awards & Honors
BCG Olympics - North American Finalist
2019 – Lead designer, App and Web portal to revolutionize how patients interact with their healthcare providers and insurers.
AIGA Design Excellence Award(s) - PGH365 / Context Design Show
2017 – City of Pittsburgh, SmartPGH logo design via MAYA Design
2013 – PepsiCo, SXSW project via MAYA Design
2013 – LUMA Institute, Innovating for People: Handbook of Human-Centered Design Methods via MAYA Design
2009 – The Mob Museum logo design via Wall-to-Wall Studios
Pittsburgh Poster Show Judge’s Choice Award
2016 – Pittsburgh poster design for the FulltimePGH Creative Festival
Featured Designer in Pratt Portfolios
2014 – Adobe / Behance / Pratt.edu
Society for Experiential Graphic Design (SEGD) Honor Award
2007 – Pentagram Design, Arizona Cardinals NFL Stadium Signage
Pratt Institute Certificate of Excellence Award for Outstanding Merit in Graphic Design
2004 – Issued by Pratt Institute
Matriculation Certificate
1999 – Issued by The University of the Arts
Vans Amateur World Skate Contest - Semifinalist
1997 – Issued by Vans Warped Tour
Education
Pratt Institute
Brooklyn, NY
Bachelor of Fine Arts, Graphic Design, Communications Design
Vice President, Pratt Drum Club
Central Catholic High School
Pittsburgh, PA
Central Catholic Masque, Marching Band, Pennsylvania Junior Academy of Science, Studio Art
Skills
Design skills
User Experience Design (UX)
User Interface Design (UI)
Design Systems
Visual Design and Strategy
Brand Strategy
Concept Development
Creative Strategy
Rapid Prototyping
Creative Leadership
Art Direction
Research
Technical skills
Figma / Figjam / Figma Make
Sketch
Invision
InDesign / Illustrator / Photoshop
Powerpoint / Keynote
HTML / CSS
Final Cut Pro
Canon DSLR cameras
Soft skills
Listening
Interviewing
Communication
Storytelling
Critical thinking
Problem-solving
Adaptability
Project Management
Strategic planning
Work under pressure
Mentorship
Publications
Projects that I’ve contributed to can be found in these publications
Pentagram: Living By Design – by Adrian Shaughnessy
Graphic Life: Celebrating Places, Telling Stories, Making Symbols – by Michael Gericke
Pentagram – published by the Pentagram partners
Easyriders, Barnetts, Full Throttle, Cycle Source, and American Iron magazines – via Indian Larry Legacy